Useful Feedback

I chose to post some of the recent feedback given for each of the adverts, which was gained from a 'facebook' group we created. This style of evaluation had proved more effective than a questionaire as with our target audience being 15- 25, the majority of this age group own a facebook account, and are therefore more likely to post their thoughts and opinions on our product.

'Ok then, where do I begin. The adverts are fab..The best thing about the adverts is the product. It has bold colours so it's easy to remember what it looks like and the advertising slogan is very strong - quite similar to the 'Phones For You' slogan with the three actions, and everyone knows what that advert is.
Secondly, the continuity is very strong with the two familiar characters in each advert where you're following a story. Also very successful in the BT adverts, so a successful technique.
Also Ben's 'Geek' character is memorable, and very funny so it would stick in people's minds.The music is all catchy, up-beat and memorable. It would command attention if people were not completely concentrating on the TV.
The 'Protection' line is very funny... so that would stick in people's minds.'

'The music is a really good choice in all the vids. The story made it really clear what the advert was for and what it was all about, if that makes sense. You're adverts are so good though, they're clever ideas for the stories too.'

'they are funny and reli engage the audience. I reli want to try ur mints now lol! i thought the way u kept the product central in the shots was very effcetive as it made the audience very aware as to what was being advertised.The music fitted in perfectly as it created a steaddy pace and wasn't to fast. I rekon ur audience recognition in this one is spot on as your portraying that dreaded question from the parents 'do u use protection?' making you directly relate to the targeted audience....maybe a llittle bit of synthetic personalisation with that.'

'Advert was cool! The location was brilliant, lightning was perfectly set.'

'The advert is well good - all the shots and the way they are assorted are really good and it keeps you interested. Plus it's really clear what you're advertising. It's so funny too.'

'there's a good shot of the product so i know exactly what's going on.'