Useful Feedback

I chose to post some of the recent feedback given for each of the adverts, which was gained from a 'facebook' group we created. This style of evaluation had proved more effective than a questionaire as with our target audience being 15- 25, the majority of this age group own a facebook account, and are therefore more likely to post their thoughts and opinions on our product.

'Ok then, where do I begin. The adverts are fab..The best thing about the adverts is the product. It has bold colours so it's easy to remember what it looks like and the advertising slogan is very strong - quite similar to the 'Phones For You' slogan with the three actions, and everyone knows what that advert is.
Secondly, the continuity is very strong with the two familiar characters in each advert where you're following a story. Also very successful in the BT adverts, so a successful technique.
Also Ben's 'Geek' character is memorable, and very funny so it would stick in people's minds.The music is all catchy, up-beat and memorable. It would command attention if people were not completely concentrating on the TV.
The 'Protection' line is very funny... so that would stick in people's minds.'

'The music is a really good choice in all the vids. The story made it really clear what the advert was for and what it was all about, if that makes sense. You're adverts are so good though, they're clever ideas for the stories too.'

'they are funny and reli engage the audience. I reli want to try ur mints now lol! i thought the way u kept the product central in the shots was very effcetive as it made the audience very aware as to what was being advertised.The music fitted in perfectly as it created a steaddy pace and wasn't to fast. I rekon ur audience recognition in this one is spot on as your portraying that dreaded question from the parents 'do u use protection?' making you directly relate to the targeted audience....maybe a llittle bit of synthetic personalisation with that.'

'Advert was cool! The location was brilliant, lightning was perfectly set.'

'The advert is well good - all the shots and the way they are assorted are really good and it keeps you interested. Plus it's really clear what you're advertising. It's so funny too.'

'there's a good shot of the product so i know exactly what's going on.'

Music for the series of three adverts

Advert One - The Rumble Strips - Girls and Boys in Love

http://www.youtube.com/watch?v=tNOfDSaUL-A

Advert Two - The Ting Tings - Be The One

http://www.youtube.com/watch?v=3FMAeYjOF3k

Advert Three - Scouting For Girls - Heartbeat

http://www.youtube.com/watch?v=VJ_A09O8n1A

However, myself and Cilia have edited each of the songs in order to suit the adverts narrative. We had specifically chosen each of these songs for a reason, which was because they are upbeat, medium paced, and suited the light- hearted nature of our adverts.

Past analysis of Mint Adverts

Here are several adverts I had previously analysed which can be compared to mine and cilia's finished product. However, I was unable to embed each video from Youtube to here, which means instead I have provided the direct links to each advert.

http://www.youtube.com/watch?v=3hWXUYior8o

http://www.youtube.com/watch?v=dAIUSUzoLOE

http://www.youtube.com/watch?v=A6b6vMGmjY0

All three of the 'tic tac' adverts include the same female actor, meaning that an audience will recognize and identify with the advert on a personal level. In addition to this, there is a mixture of diegetic sound, such as the woman speaking, as well as non diegetic sound, such as the added sound effects. The diegetic sound helps to add an aspect of realism, in the way that no music playing in the background. Moreover, the narrative has been kept simple, providing the target audience with a clear narrative to identify with. In addition to this, the pace of each advert is quick, and a variety od mid- shots and close- ups are used which help engage the consumers into the action. The effect of these use of shots keeps the mints in the main focus and how effective they are, which makes it clear what the actual product being advertised is. Furthermore, the same jingle is used throughout to show a strong sense of continuity, reinforcing brand awarness as every advertising product contains 'its not just a mint its a tic tac'. The effect of this short and catchy jingle is that people will remember it. Similarly, audiences are shown the packaging of the mint throughout the entirety of the advert, which makes the product more memorable to a consumer.

Final Advert Two