Initial Ideas

Below are the initial idea's that me and Cilia had come up with in the first stages of production, next to these ideas are some of the 'USP's' which would be included:

-Mint's
USP: Takes away the causes of bad breath, its refreshing and it is the fastest working mint yet.
-Scented/ Pocket Tissues
USP: Variety of scents, Soft, Anti- Bacterial.
-Deodrant
USP: Suitable for everyone, no 'white marks' and an 'exotic' smell.
-Nail Varnish
USP: Long lasting, variety of colours, affordable, chip resistant.
-Mobile Phone
USP: Large pixel camera, internet connectivity, small, variety of colours and textures
-Bath/Shower Product
USP: Nice fragrance, free sponge, leaves skin feeling silky smooth, suitable for all skin types
-Healthy Eating
USP: Easy way to get your 'five a day'.
-Laptop
USP: Small screen, large memory, you are able to customize it to your own interests.
-Make-Up Remover
USP: Takes off even waterproof makeup, kiwi extract and in the form of a wipe.
-Perfume
USP: Romantic theme for 'him and her' in a portable packaging style

After we had discussed and brainstorm these idea's, we decided to narrow further to the idea of: Mints and Pocket Size Tissues

Mints Influences: Tic Tac, Mentos

-People in restaurant eating foods like garlic etc, mint cures the smell
-People with bad breath, try everyting, but only mint gives the best and freshest effect
-Mint being shared around a group of friends.
-Mint not being shared 'too good to be shared'
-Confidence booster, one someone has the mind they are confident
-Couple, woman cant get away from boyfriend after he's had mint
-Hard day at work, mint makes them feel refreshed
- Misunderstanding of guy smelling cat, when girl thinks he is complimenting her.

Pocket Tissues Influences: Kleenex, Olbus tissues

-Girl with cold, shoves normal tissues losely in her bag, they blow away, someone hands her pocket tissues.
-Someone upset, uses the pocket tissues given by friend
-Child sneezing, parent hands over pocket tissues

After looking at each of these idea's, we have come to the conclusion of advertising 'Mints'. We feel there are more possibilities and we can explore several idea's with this product. We feel it is the strongest and most positive idea we had. From here, I will be analysing a selection of adverts which have a similar style to what we want to create ourselves.