The do's and dont's of Advertising

While researching adverts that contain similar products that I have brainstormed, I looked at advertising as a whole and what people expect from a piece of Advertising. Below is a list of 'Do's and Dont's' related to Media Advertising and although they are simple, they helped me gain a clear understanding of what i need to produce in my own work.

Do

-Do keep your message fresh for the variety of media outlets. Do not use the exact same copy for each type of advertisement you employ. You do want to keep the same message, but use different words for different media to get that message across. This way you will not be repetitive.
-Do show your benefits, not your features. People want to know what your product can do for them. This is what draws them in. They will learn about all your great features after you have gathered enough interest for them to buy your product.
-Do learn from other advertising campaigns, including your competitions'. When you see an ad that really grabs your attention, take note and think about why - what about it made you look, stop, and take the time to read or listen? Ask others in your company or family to do the same. You can also ask what your co-workers' favourite commercials are - they are bound to remember at least one. Write these down and see if you find a common factor that makes these commercials so memorable. Try to incorporate this factor in your advertising materials.

Don’t

-Do not over- complicate your message. Keep it simple and short. Do not add too many details. Yes, your products have all these great benefits, but pick the top two or three and focus on those. If you add too much information, people will get confused or will tune your message out. Also, keep the layout simple by using easy-to-read fonts and limit the number of photos.